Chang Tsi & Partners Attends 2026 China Trademark Annual Conference in Xiamen

The 2026 China Trademark Annual Conference, hosted by the China Trademark Association was held in Xiamen, Fujian Province, from 7 to 9 November 2026. The event brought together representatives from China's intellectual property authorities, leading businesses, academic institutions and the wider trademark community. A delegation from Chang Tsi & Partners attended the event, participating in multiple forums and panel discussions while engaging with domestic and international businesses and legal professionals on emerging developments in trademark law and brand protection.

With the adoption of China's revised Trademark Law, businesses are facing important changes in trademark registration, use, administration, and enforcement. Chang Tsi delegation exchanged views on a range of key issues, including changes to trademark registration and use under the revised law, strategies for overseas brand expansion and trademark protection, the protection of well-known trademarks, and measures to address bad-faith trademark applications. Discussions focused on how businesses can adapt their trademark management strategies, strengthen brand protection, and respond to new legal and commercial challenges.

The team also engaged with representatives of overseas companies and international law firms, sharing practical experience in cross-border trademark protection and global brand management. Drawing on its extensive experience serving both international businesses entering the Chinese market and Chinese enterprises expanding overseas, Chang Tsi discussed the legal and commercial considerations involved in building and protecting brands across jurisdictions. For overseas businesses, this includes navigating China's trademark registration system, managing local brand portfolios, and addressing infringement risks. For Chinese companies pursuing international growth, effective support requires strategic trademark searches, coordinated overseas filing programs, and brand protection and enforcement tailored to the requirements of each target market. 

As a Vice President Unit of the China Trademark Association, Chang Tsi & Partners has maintained an active presence in the China Trademark Annual Conference and other industry initiatives, contributing to professional dialogue and the exchange of practical insights. The firm has a well-established trademark practice covering trademark searches and registration, oppositions, invalidation proceedings, administrative litigation, trademark infringement disputes, well-known trademark protection, brand strategy, and cross-border trademark portfolio management. With an integrated team of experienced lawyers and trademark professionals, Chang Tsi provides comprehensive, full-lifecycle trademark services to domestic and international clients.