The Beijing Trademark Association (BTA) marked its 30th anniversary with a grand celebration and the Trademark Development Conference. Under the theme “Together for Three Decades, Advancing with Honor”, the event gathered nearly 500 attendees, including senior officials from national and municipal authorities, leading IP scholars, representatives from provincial associations and BTA member organizations. The conference served as both a reflection on three decades of progress and a forward-looking dialogue on new opportunities and challenges in trademark protection.