From May 17–21, 2025 (PDT), the 147th International Trademark Association (INTA) Annual Meeting was held in San Diego, bringing together global leaders in trademark law and brand protection. Chang Tsi & Partners' representatives actively participating in high-level discussions, professional roundtables, and industry networking activities, highlighting the firm's global outlook and leadership in intellectual property law.

Co-Hosting Forum with CTA: Trademark Protection in the Digital Age

One of the key highlights of the firm’s participation was co-hosting a featured forum with the China Trademark Association (CTA), focusing on trademark registration and protection in the digital economy. The forum attracted professionals from diverse jurisdictions and examined emerging IP challenges in digital platforms, AI-generated content, virtual products, and online commerce.

Ron Tsi, Marketing Director at Chang Tsi & Partners, served as the moderator and keynote speaker, sharing insights on global trademark strategies for Chinese enterprises and emphasizing the need for proactive and adaptive IP planning. He was joined by Demi Wang, Head of Chang Tsi’s U.S. Office, and Mr. Ma Fu, President of CTA.

During the forum, CTA officially released its report on “Top 40 Foreign-Related Trademark Agencies in China,” recognizing Chang Tsi & Partners among the leading firms for international trademark services—affirming its reputation in global IP strategy and client service capabilities.

Roundtable Leadership and International Dialogue

Multiple experts from Chang Tsi also participated in INTA’s signature Table Topics, leading and engaging in focused discussions on hot-button issues such as bad-faith filings, AI and trademark infringement, international enforcement cooperation, and branding in the metaverse. The firm’s representatives offered legal insights rooted in Chinese practice while contributing to broader global conversations, reinforcing Chang Tsi’s role as a bridge between China and the international IP community.

Reception: Continuing Global Engagement

To conclude its successful presence at INTA 2025, Chang Tsi hosted a reception in San Diego, welcoming more than 200 partners, multinational clients, and colleagues from around the world. The event provided an opportunity to strengthen long-term relationships, explore new collaborations, and express gratitude to stakeholders who continue to support the firm’s mission and growth.

Chang Tsi & Partners' active and multifaceted involvement in INTA 2025 reflects the firm’s commitment to global IP leadership. As a trusted name in cross-border trademark, patent, and IP enforcement services, the firm remains dedicated to delivering business-focused, forward-looking solutions that empower clients to thrive in a rapidly evolving global landscape.