Tracy Shen has practiced in the field of intellectual property law for over 10 years, with a focus on trademark law. She has in-depth experience in trademark litigation, trademark portfolio management and strategic counselling. Her experience covers all stages of the trademark lifecycle and consists primarily of procurement, opposition and cancellation proceedings, portfolio management, strategic counselling, civil litigation and enforcement. She is highly skilled in assisting with trademark portfolio management, including selecting trademarks with a particular value, filing, and enforcement strategies in accordance with clients’ commercial objectives, preparing agreements related to the assignment of IP rights and setting up guidelines for properly promoting, advertising and using trademarks both in-house and externally. Her experience extends to internet-related subjects like domain name cybersquatting and social media. She also counsels clients regarding trade secret issues and non-disclosure agreements.
Tracy also supports clients in the design and development of product packaging and labelling. She counsels clients on the intellectual property implications of label designs, and provides legal guidance regarding compliance with trademark and advertising regulations that impact product packaging, labelling, advertising, and promotion. Tracy Shen is fluent in both English and Chinese.
2006 until now
Client Manager, Lawyer, Chang Tsi & Partners, Beijing, China
Attorney at Law and Department Leader, Kingsound & Partners, Beijing, China
L.L.M., Emory University School of Law (2015)
L.L.M., Renmin University of China, Beijng, China (2006)
B.A., Northeast China Dianli University, Jilin, China (2004)
The legal way of protecting trademark rights in China, China Business Law Journal, 2011
Practice of administrative investigation on trademark infringemen, IPR Daily, 2011
China Bar (2008)