Tracy Shen
Partner Attorney at Law

Tracy Shen has practiced in the field of intellectual property law for over 10 years, with a focus on trademark law. She has in-depth experience in trademark litigation, trademark portfolio management and strategic counselling. Her experience covers all stages of the trademark lifecycle and consists primarily of procurement, opposition and cancellation proceedings, portfolio management, strategic counselling, civil litigation and enforcement. She is highly skilled in assisting with trademark portfolio management, including selecting trademarks with a particular value, filing, and enforcement strategies in accordance with clients' commercial objectives, preparing agreements related to the assignment of IP rights and setting up guidelines for properly promoting, advertising and using trademarks both in-house and externally. Her experience extends to internet-related subjects like domain name cybersquatting and social media. She also counsels clients regarding trade secret issues and non-disclosure agreements.

Tracy also supports clients in the design and development of product packaging and labelling. She counsels clients on the intellectual property implications of label designs, and provides legal guidance regarding compliance with trademark and advertising regulations that impact product packaging, labelling, advertising, and promotion. Tracy Shen is fluent in both English and Chinese.

+86 10 88369999
Antitrust & Unfair Competition / Copyright & Domain Name / Litigation & Dispute Resolution
Beijing / Shanghai

Years with IP Matters

2006 until now

Professional Experience

Client Manager, Lawyer, Chang Tsi & Partners, Beijing, China
Attorney at Law and Department Leader, Kingsound & Partners, Beijing, China

Representative Cases

  • Provided long-term full-range legal services for a leading US manufacturing company in IP related fields including filing, auditing, IP DD, licensing, enforcement and disputes resolution.
  • Provided strategic and overall suggestions to a Canadian client to secure its rights over its commercial marks which are preempted by a local company.
  • Represented a US company filed infringement and unfair competition civil case with local court at Guangzhou against a domestic company, and got favorable judgment for the first instance.
  • Represented a US furniture company handled two civil litigation cases against the same local company, one international sell contract dispute case and one infringement and unfair competition case, both obtained favorable judgment.
  • Represented a US company filed administrative litigations against two TRAB decisions regarding two trademark invalidation cases, and successfully got the two decisions reversed by the court.
  • Represented a US company in the second instance of the appeal against non-use cancellation case.
  • Represented a UK company filed trademark infringement and unfair competition case against a famous local auto mobile company.
  • Represented a local company to defend design patent infringement claim in the second instance.
  • Represented a local company to defend in a partnership dispute for the first instance.
  • Represented a Denmark company to appeal against a domestic company regarding software infringement.


  • 2023 IPR Daily 50 Under 50 Elite Lawyer
  • 2022 Outstanding Female Lawyer by Beijing Xicheng Lawyers Association
  • 2021 Foreign-Related Lawyer Talent Pool by Beijing Lawyers Association
  • 2018 Top 30 Outstanding Female by IPRdaily


L.L.M., Emory University School of Law (2015)
L.L.M., Renmin University of China, Beijng, China (2006)
B.A., Northeast China Dianli University, Jilin, China (2004)


  1. On the Registration and Protection of Trademark with Place Names, IPR Daily, 2022
  2. Pactical Tips on Sucessful Defending Based on Prior Use, ZhiChanLi, 2020
  3. Company Name Infringment Complaint Guidance, IPRDaily, 2020
  4. How to win high compensation in trademark infringement cases, World Trademark Review WTR Oct./Nov. 2018
  5. The legal way of protecting trademark rights in China, China Business Law Journal, 2011
  6. Practice of administrative investigation on trademark infringemen, IPR Daily, 2011

Bar Admission

China Bar (2008)