Seo Dong Wuk
Senior Counsel

Seo Dong Wuk (Xu Dongxu) leads Chang Tsi & Partners’ newest branch office in Seoul and serves as a Senior Advisor to the Beijing Headquarter.

A former Korean diplomat and policy maker for 25 years, Dr. Xu has been engaged as a key member in the policy examination and enforcement of the five IP offices (“IP5” - CNIPA, KIPO, USPTO, EPO and JPO). As the Economic Counsellor at the Korean Embassy to China, he oversaw all Intellectual Property affairs relevant to Korean conglomerates operating in China. Hundreds of Korean enterprises were offered his assistance in IP rights protection and made significant success in their investments to China. Also known as a Chinese law expert in Korea, Dr. Xu served in various managerial roles in the Ministry of Foreign Affairs, Ministry of Justice as well as Intellectual Property Office for years before joining the firm.

Dr. Xu, accompanied by the Commissioner of the Korean Intellectual Property Office, represented the Korean government in the IP5 commissioner-level conferences, as well as attended meetings between commissioners of the Chinese and Korean IP Offices for numerous years. He also met with the President of China Trademark Association to coordinate various cross-border IP matters. He served as a key contact during the Korean President’s visits to China.

With tremendous contributions to IP development in both China and Korea, Dr. Xu gave lectures at China National Intellectual Property Administration as well as numerous law schools in China and Korea. He is an Honorary Professor at North China University of Technology.

+8610 88369999
Corporate Law / IP Commercial

Years with IP Matters

1996 until now

Professional Experience

Head of Branch Office, Chang Tsi & Partners, Seoul, Korea
Senior Advisor, Chang Tsi & Partners
Senior Advisor, Dentons Lee, Seoul, Korea
Consul, Republic of Korea`s Consulate General, Shanghai, China
President, Korean Cultural Center, Shanghai, China
Economic Counsellor (IP), Embassy of the Republic of Korea in China
Director, Korean Intellectual Property Office
Director, Ministry of Justice, Korea
Deputy Division Head, Ministry of Justice, Korea

Other Experience

  • Lecturer, China National Intellectual Property Administration
  • Advisor, International Operating Service Platform of Intellectual Property, Shanghai
  • Researcher, Research Center for Judicial Reform, China University of Political Science and Law
  • Honorary Professor, North China University of Technology

Selected Awards

Honored by the President of the Korean Broadcasting System (KBS)
Honored by the President of China Trademark Association


The Educational System of the Science of Law in South Korea, co-author, China University of Political Science and Law Press


Doctor of Laws, Renmin University of China, 2010
Master of Defense Management, Korea National Defense University, 2006
Master of Public Administration, Seoul National University, 2001
Bachelor of Sociology, Korea University, 1987

Bar Admission

Korean IP Trading Dealer
Korean IP Valuer 
China Mergers & Acquisition Dealmaker
Licensed Administrative Agent
Public Administration Examination



Mandarin Chinese