Spring Chang
Founding Partner Attorney at Law Trademark Agent

Named the World's Leading Intellectual Property Lawyer by Chambers & Partners, founding partner Spring Chang is a razor-sharp IP attorney who has advised and represented hundreds of major electronics, consumer, pharmaceutical, apparel and jewelry companies in the Chinese market, as well as Chinese companies overseas. Chang is well known for representing Best Buy in a precedent-setting trademark case that prompted China's Supreme Court to re-evaluate the kinds of evidence to consider in IP decisions.

She has been regularly ranked as the only trademark lawyer in the Band 1 tier of Chambers and Partners' Chinese legal listings—the publication praises her "great judgment" and "wealth of experience in serving well-known multinationals". Chang has earned an international reputation for creativity and efficiency during more than two decades of practice  

One of the most influential IP attorneys in the world, Founding Partner Spring Chang has been representing hundreds of the world’s leading firms in a wide array of business sectors such as consumer products, apparels, electronics, pharmaceuticals and jewelries. Her razor-sharp judgments as well as extensive knowhows in trademark and design patent law provide clients tailored legal solutions in a rapidly changing Chinese market.

Recognized as a “Elite Practitioner” by Asia Law Leading Lawyers as well as one of the “Influential Women in IP” and “Best Women Lawyers in China” by WIPR and Thomson Reuters ALB, Spring is also a competent public speaker and lecturer who has been invited constantly by renowned legal associations worldwide such as INTA, AIPLA, AIPPI, PLI and ABA to share her knowledge and insights with global legal experts.

+86 10 88369999
IP  Prosecution / Litigation & Dispute Resolution / Corporate Law / IP Commercial
Beijing / Shanghai / Hong Kong / U.S

Years with IP Matters

1992 until now

Professional Experience

Founding Partner, Chang Tsi & Partners, Beijing, China
Partner, Globe-Law Law Firm, Beijing, China
Visiting Attorney, Fross Zelnick Lehrman & Zissu
Attorney at Law, Patent and Trademark Firm of China Council for the Promotion of International Trade
Agent, State Planning Committee, General Office

Representative Cases

  • Represented Tiffany & Co. since 2002 and filed large numbers of applications, oppositions, and declarations of invalidity. Recently, Chang helped Tiffany & Co. gain well-known status for its trademark, enabling Tiffany & Co. to strengthen and protect its brand from various infringers.
  • Successfully persuaded the court to accept the Under Armour case, in which CNY 100,000,000 (roughly USD 15,000,000) was claimed in damages.
  • In the past 5 years, Chang has filed 13 litigations on behalf of Levi Strauss & Co. (LS&Co), successfully helping Levi Strauss & Co. to gain well-known recognition for the "LEVI'S" word mark and the Two Horses Design by the Trademark Review and Appeal Board.
  • Represented Encyclopedia Britannica in a trademark infringement case against Xinlei Publishing House; she successfully terminated all infringing activities, and the court awarded her client CNY 253,111 (roughly USD 40,824) in damages; she prepared a C&D letter, resulting in 34,500 returned copies of the infringing books and thus minimized the loss caused by the infringement.
  • Successfully represented Graco, the leader in fluid handling systems and components industry, in an infringement case: Shanghai Sanqi was ordered to issue a public apology and pay CNY 4,000,000 (roughly USD 600,000) in damages.
  • Represented PetroChina in a patent infringement case, worked closely with the inventors to clarify the invention process step-by-step, successfully highlighted the differences between the technical solutions, and protected the reputation of PetroChina.
  • Effectively represented Dart Industries to stop third party infringement, wherein the court ordered the infringing party to stop all manufacturing activities, destroy all inventory, turn over all molds, and Dart received CNY 150,000 (roughly USD 22,000) in damages.
  • Successfully represented Johnson & Johnson in several high stakes litigation cases (including criminal proceedings) before the Supreme People's Court of China.

Selected Awards

Education

L.L.M., China University of Political Science and Law (1991)
L.L.B. Liaoning University (1988)

Speech

  • Trademark Prior Rights Protection, INTA, Florida, 2016
  • IP Right Protection Strategy in Tradeshow in China, Kholer, Shanghai, 2018
  • How to Deal with Large Number of Squatters in China, Fordham IP Conference, New York, 2019
  • How to Deal with Rampant Copycats and Infringers in China, HGF Limited, US, 2020
  • Cyber Security Law and IP Protection, Mondelez, online, 2020
  • An Overview of Trademarks Protection & Enforcement in China, K&S Partners, online, 2020
  • Time to Update Your IPR Strategy in Changing China, PLI (Practicing Law Institute), online, 2021
  • Recent Changes in China Trademark Law and Our Take-aways,BBA (Boston Bar Association), online, 2022

Publications

How Rising Filing Rates are Challenging Protection -CHINA IP FOCUS 2014;
Protecting Your Brand Under the New Rules -China Law & Practice IP Focus 2014.
The First Domain Name Dispute Case in China, Running to Catch Up (Hong Kong) -IP ASIA;
Trademark Protection - Asia Law & Practice
Protecting Intellectual Property Rights at Exhibitions-IP Review 2006;
Protect Your Trademark From Genericide - Asian Legal Business;
Trademark Protection - Asia Law & Practice;

Membership

INTA (Member of Famous and Well-Known Marks Committee)
Marques (Teams Member, 2019-2021)
AIPLA
AIPPI
Practising Law Institute (Guest Lecturer, 2021)

Bar Admission

China Bar (1992)

Languages

Chinese
English