Chang Tsi & Partners recently welcomed Etienne Sanz de Acedo, Chief Executive Officer of the International Trademark Association (INTA), for a productive exchange on emerging developments in intellectual property and opportunities for deeper international collaboration. The meeting was attended by Founding Partner Spring Chang, Management Committee Deputy Director Tracy Shen and Marketing Director Ron Tsi.

During the visit, the participants discussed a range of issues shaping the global IP landscape, including brand protection in an increasingly digital marketplace, the impact of artificial intelligence on intellectual property rights, and the evolving needs of businesses operating across multiple jurisdictions. The conversation also highlighted the growing importance of international cooperation in addressing new legal and commercial challenges facing rights holders worldwide.

As one of the world's leading intellectual property organizations, INTA plays a significant role in advancing trademark protection, promoting best practices, and fostering dialogue among IP professionals, policymakers, and businesses. The visit provided an opportunity for both sides to exchange perspectives on current industry trends and explore ways to strengthen engagement within the global IP community.

Representatives of Chang Tsi & Partners shared insights into the firm's development and its extensive experience in trademark, patent, copyright, and IP dispute resolution matters. They also discussed China's rapidly evolving IP environment and the increasing demand for sophisticated legal strategies to support innovation and international business growth.

The meeting concluded with a shared commitment to continued dialogue and cooperation. As intellectual property continues to play a central role in economic development and technological advancement, Chang Tsi & Partners remains dedicated to working with leading international organizations and industry stakeholders to support stronger IP protection and foster innovation worldwide.